At the beginning of 2022, office fit-out faced a complex combination of challenges: breaking established supply chains, freezing projects of most foreign customers, the risk of outflows of qualified personnel, etc. However, unlike a number of other sectors of the Russian economy, which, in the conditions of the departure of foreign players, showed a lack of their own technological solutions and developments, the fit-out market showed unique self-sufficiency.
Дмитрий Вишняков
управляющий директор Pridex
From advanced infrastructure to its "software core"
Gradually, it is the "digital" part of the office project that becomes key for many large customers. Progressive companies have long begun to invest in improving the quality of the working environment — in fact, it was they who gave the initial impetus to the digitization of office spaces, which was then repeatedly strengthened by the influence of the COVID-19 pandemic.
And now, even despite the current realities, these players do not want to return to the "offices of the 90s". Moreover, they are ready to continue to invest in testing new technological solutions, thereby stimulating the search for non-standard ways of implementing projects by fit-out contractors. In our practice, there were cases when the customer allocated several floors for testing competitive products and for a long period of time collected feedback from employees, accumulating real user experience.
So far, the demand for a full-fledged smart office is only gaining momentum: in our portfolio, one of the country’s largest developers, MR Group, T1 company, which occupies a leading position in the Russian information technology market, etc. However, individual solutions, such as smart storage systems or access control system based on facial recognition technology, are much more in demand. We observe a particularly high interest from the banking sector: for example, our company has been working in this direction with Sber, Rosbank, Promsvyazbank for quite a long time.
In general, a turning point is now taking place in the Russian economy: domestic business, which managed to successfully overcome the first phase of the crisis, received new opportunities for development, and actively occupies niches liberated by foreign competitors. Fast-growing IT companies, representatives of logistics, financial and other businesses — they will create demand for the "offices of tomorrow".
Of course, turning the fit-out industry towards the digital sector of the economy will not solve the problems that it faces right now — construction still remains the foundation for its full-fledged work. Nevertheless, in the long term, for those players who successfully integrate new competencies into their activities, problems with the purchase of materials and components will become secondary — the creation and support of their own smart office ecosystem will come to the fore by analogy with the Yandex Smart Home Systems, VK, Sber, etc.
This approach, among other things, will significantly increase the chances of domestic players to succeed outside the Russian Federation. Thanks to effective management, the ability to adapt a complex IT infrastructure to new locations in a short time, and most importantly, the high quality of the software product itself — especially in terms of user convenience, Russian companies have every chance to radically change the landscape of the foreign office market.