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Imported sanitary ware has soared in price

16 May 2022
The cost growth for certain items reaches 70%, while economy options have risen in price more than premium products.

Pridex, one of the Russian fit-out market leaders, analyzed the price growth dynamics for imported sanitaryware products in February-April 2021 and 2022. As part of the study, all products were divided into two segments — "premium", which mainly represents European brands, and "economy", which includes manufacturers from China, Turkey, India, etc.

Faucets, sinks, lavatories and installations of the economy class have risen in price by 20−70%, depending on the manufacturer — for the same period last year, this figure did not exceed 20%. According to Pridex Commercial Director Alexander Aleynikov, Chinese and Turkish suppliers are actively taking advantage of the increased demand situation associated with the exit of European brands and raise the cost of their products.

Динамика стоимости строительных материалов в 2022
The same premium class positions have increased in price by 5−25% - in 2021, this figure did not rise above 10%. At the same time, despite a less prominent rise in price, there is a much greater deficit in the premium segment than in the economy segment: in particular, companies, which provided a significant share of imports, such as Hansgrohe, Axor, Duravit, Villeroy & Boch, Geberit and Grohe, limited their activities in the territory of the Russian Federation. According to Aleynikov, it will be extremely difficult to find a worthy non-European production replacement in the near future — so far, the availability of stocks in warehouses is saving the situation, as well as the fact that some suppliers from the EU remain in the country.

Shower cabins, bathrooms and accessories for them, as well as shower equipment of the economy segment have risen in price by 30−70%. Over the same period last year, the price increase most affected shower equipment, however, it did not exceed 20% (while baths in 2021 rose in price by only 5−7%). The dynamics of the cost in the premium segment ranged from 10% to 25%; baths were the least affected by the current situation — in 2021, the percentage of their appreciation reached 20%.

Динамика стоимости отделочных материалов в 2022
Towel rails in both segments showed a more modest price increase compared to other analyzed categories: economy segment — up to 20% (last year up to 10%), premium segment — up to 15% (last year 5%).

Accessories for bathrooms (dosers, dispensers, holders, etc.) have risen in price by up to 40% in the economy segment (up to 15% in 2021), and up to 20% in the premium segment (up to 10% in 2021).

Динамика стоимости инженерного оборудования в 2022
  • Alexander Aleynikov,
    Commercial Director of Pridex

    "Despite the V-shaped recovery of rouble exchange-value, the reduction in supply, the complication of logistics chains and the rise in the cost of raw materials remain important factors affecting the cost of the final product. At the same time, such a large difference in price growth depending on the manufacturer indicates the instability of the sanitary ware market as a whole, which makes it possible to largely offset the consequences of price increases while working competently with suppliers and quickly adapting to changing conditions."

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